The RSL Media Registry opens today to the public, providing a free and practical way for people to declare how AI systems may use their name, image, likeness and other identity attributes, promoting transparency and trust while complementing emerging AI policy frameworks.

Beginning today, people can access the Human Consent Registry at rslmedia.org to determine how their identity may be used by AI systems: allowed, allowed with terms, or prohibited. These choices function like a traffic light and provide AI systems a universal way to understand consent. ‘Identity’, covering name, image, likeness, voice, movement and other signature or personal attributes, is the first rights area to launch on the RSL Media Human Consent Registry, going live today. Following soon, RSL Media will additionally roll out ‘Work’, ‘Characters’ and ‘Marks’ rights areas.

“Your identity is your IP in the age of AI, and every person deserves the right to decide how AI can or cannot use it,” said actor, producer and RSL Media co-founder, Cate Blanchett. “RSL Media’s free Human Consent Registry gives everyone a voice and a way to take action on AI permissions, helping to preserve and protect trust across the evolving AI landscape.”

“Today responsible stewardship is ever more important – ensuring that technology evolves in line with our values and our vision for the future. The RSL Media Public Registry is an ambitious step to translate these principles into practice – a tool that makes rights transparent, scales trust, and keeps human creativity at the centre of technological progress. I am glad to see it launch today – as a legislator, and as a human,” said Eva Maydell, Member of the European Parliament.

“Consent is a human right,” said Nikki Hexum, co-founder and CEO of RSL Media. “A person should be able to say: this is me, this is what I allow, this is what I do not allow, and this is the safe way to reach me if you need to ask. The public registry is a real-world tool that gives people a place to make their choices clear. We are proud to launch today with the European Parliament, a global force that is leading the way on digital rights and responsible AI use.”

The registry is designed to support both those who are acting on behalf of themselves and those who work through a third party such as an agent, guild, manager, licensing organization or trusted representative. A person without representation can register directly for free, while represented individuals can route requests through an approved pathway.

“The launch of the Human Consent Registry marks a pivotal moment for digital rights and creative protection. By empowering individuals to clearly define how their identity can be used by AI, RSL Media is setting a new standard for transparency and consent in our industry. CAA is proud to support this initiative, which gives artists, athletes, and creators meaningful control over their name, image, and likeness in the evolving AI landscape,” said Kevin Huvane, Co-Chairman, Creative Artists Agency (CAA).

“AI tools should increase human creativity, not replace it. But for that to hold true, consent must be clear, discoverable and actionable. The RSL Media Human Consent Registry does exactly that: ensuring people retain agency over how their identity and creative contributions are used in the age of AI,” said Scott Mann, Co-Founder and Co-CEO, Flawless.